Sustainability and product design were the driving forces behind: Fruit Belt Seltzer. 

Fruit belt seltzer was a product we designed understanding the resources of the neighborhood. Working with College Club Beverage we created a zero calorie sugar free seltzer.

The result: A beverage made for building. The seltzer brought new attention to the neighborhood with sales and cocktails crafted with the seltzer throughout the City of Rochester. The Fruit Belt Seltzer was a community empowerment tool for neighborhood branding, health awareness, and local vitality.

Strive to be different. If people tell you there isn’t space for an idea, service, or product, create your own category. Have the courage to step out from the crowd.

Taking a creative chance is a great opportunity to stand out and to present your brand as a leader, not a follower satisfied with the status quo.

"I'm definitely a risk taker, at the same time, I do my homework and understand the importance of implementation and follow through. Hell—you can’t just toss out a bunch of ideas without seeing the full process of a project and what the end should feel or look like." Creativity is not doing things the way they’ve been done before.

Photo credit: James Bogue